Vision
We believe sport has the power to drive meaningful societal change.
Imagine a world where people feel safe to embrace who they truly are.
Where leaders have the skills to build cultures through connection rather than control. Where individuals can go all in on mastering their craft, without suffering from declines in well-being.
Imagine what could be created. What new levels of performance might emerge?
The science is clear: people perform at their best when they feel supported, seen and aligned. Yet in reality, there is often a gap between what we know and what we do.
We exist to bridge that gap. We blend Eastern and Western philosophies, grounding the latest science in performance with the rich storytelling of the people in the room. We help cultures thrive, especially when things get tough.
It is a skill-set that can be learned, and it's becoming essential as a new generation of athletes and leaders rise.
When we focus on inner mastery, we unlock a whole new way to perform, connect, and lead.
This isn’t just a different way to win. It’s a better way to live.
Services
Culture
Transforming hidden barriers like fear, burnout, and conflict to help teams connect deeply with themselves, each other, and a shared purpose.
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Bhavi
Devchand
Founder
Bhavi Devchand is a professional cricketer, coach, and the creative force behind The Inside Edge Project. Her journey through elite sport, from representing Western Australia and the Perth Scorchers to playing abroad in Ireland, India, and England, has been anything but linear. Often lost in the noise of traditional high-performance programs, Bhavi launched The Inside Edge Podcast to explore how the inner world of elite athletes shapes their outer results. She discovered that doing more didn’t always lead to sustainable performance. On-field success didn’t guarantee happiness. And teams full of superstars didn’t always win championships. Something was missing. Curious about what truly drives human potential, Bhavi pursued a degree in psychology and immersed herself in eastern philosophies that have stood the test of time. What emerged was a new, more holistic approach to performance. The results both on and off the field, were transformative. She now helps others reconnect with the joy, freedom, and instinct often lost in the noise. Bhavi also works with Corporate Sherpas, applying behavioural science and psychology to drive meaningful change in organisational settings. Driven by purpose, grounded in experience, and fuelled by curiosity, Bhavi is dedicated to helping people shift from pressure to presence, one story at a time.
Meet The Team
Ananya Upendran
Coach
Ananya Upendran is a former professional cricketer, journalist, and thought leader in Indian sport, dedicated to reshaping performance through an inside-out approach. A talent scout for the Delhi Capitals and the lead of the Equal Hue program, Ananya supports India's next generation of cricketers, emphasising holistic development that goes beyond technique to include mental wellbeing, identity, and purpose. As the former Managing Editor of Women’s CricZone and a regular contributor to Wisden, Ananya brings a unique perspective to the game, offering insights that connect the dots between high performance and personal growth. Her career, both on and off the field, has been driven by a desire to understand the deeper aspects of success - challenging traditional views and focusing on what truly enables athletes to thrive. Drawing from her own experiences as a player, Ananya has transformed personal adversity into a platform for change. With passion and humility, she advocates for a more balanced and sustainable approach to performance on and off the field.